our services

SBC Advisory Partners – the Global Strategy & Regulation Specialists – advises on a broad range of projects across the international gambling and sports business industries, leveraging our local contacts to bring you the access and information you need to advance your business. 

As part of the Sport Global group, SBC Advisory Partners leverages an exclusive network of C-level contacts and domain experts who are engaged on a regular basis with SBC Events ground breaking conferences and exhibitions taking place across the world 5 times per year, as well as SBC Media’s extensive daily reach and coverage of the sports, betting and gaming industries.

Our advice is focused on executing opportunities and solving challenges in the following areas:




New Markets


Market Intelligence
Branding & Sponsorship
Problem Solving

Our advice is focused on executing opportunities and solving challenges in the following areas:

We provide professional and expert advice and insight for betting, gaming, sports and esports which enables you to optimise, scale and grow your business.

  • Market Analysis & Benchmarking
  • Strategy Development
  • Business Model/Plan Development
  • Distribution and Market Access Deals
  • Strategic Partnerships and Joint Ventures
  • Vendor Selection
  • Product Strategy & Launches
  • Product / Technology Diligence
  • Marketing Strategy, Planning and Execution
  • Project Management
  • Interim Management Support
  • US / Emerging Market Market Entry
  • Social and Casual Gaming Strategies
  • Market Entry for Media, Sports Leagues and Technology Firms
  • Innovation consulting / Start Up Advisory

We provide tailored legal advice and execution to support the entire life cycles of companies from formation to global success.

  • Legal And Regulatory Advice
  • Drafting/amending Legislation / Regulations
  • Public Policy Matters
  • Commercial & Contracts
  • Legal & Regulatory Due Diligence
  • Corporate & Transactional Advice

We help you identify and connect with the right partners, services and expertise that you require to grow your business.

  • Identification of Growth Opportunities
  • Business Development
  • Matchmaking Services
  • Business Deals
  • Product Recommendation

Having successfully executed a large number of buy and sell side M&A transactions in the sector, we have the knowledge and experience to manage and close transactions that deliver on our clients’ strategic and financial objectives.

  • Due Diligence
  • Corporate Development
  • Buy-Side M&A
  • Sell-Side Deal Origination
  • Marketing
  • Research
  • Post Merger Integration
  • Restructuring

We connect brands and sponsors with sports clubs, leagues and rights holders.

  • Brand Positioning & Strategy
  • Sponsorship Strategy Formulation
  • Sponsorship Opportunity Search & Evaluation
  • Sponsorship Contract Negotiation & Formulation
  • Sponsorship Activation Planning, Organisation and Evaluation
For more details and information about our services please click on “Learn more” in the boxes below:


Product Marketing &
Sales Strategy


Corporate Finance /


Legal & Regulatory


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